REEBOK FW23 SALES CAMPAIGN
At the iconic Senato Garden in Milan, Reebok celebrated its FW23 collection, offering a unique opportunity to relive the brand’s heritage, embrace its transformation, and preview its future.

the challenge
The event aimed to connect Reebok's rich history with its evolving identity. Attendees were invited to experience the brand’s journey from past to present, feeling the moment of change unfold before their eyes. As part of this transformation, Reebok showcased its vision for the future, emphasizing the creation of a new global community where tradition and innovation coexist, forging stronger bonds with its audience and building the foundation for what’s to come.

COURTYARD


GENEALOGY WALL



ICONS EXHIBIT




CAMERA MOTION TEASER


GIVEAWAY

A heartfelt thank you to Giuseppe Melone and the entire team at The Solo House for involving me in this exciting project. It’s been a pleasure working with you and contributing to such a unique experience. I look forward to future collaborations!
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