BKT GLOBAL SPONSORSHIP
BKT GLOBAL SPONSORSHIP
Different sports. Different audiences. One shared story. BKT's sponsorship ecosystem spans football, rugby, basketball, cricket, motorsport and beyond.
The challenge was to create an institutional video with a visual language capable of connecting every property through a single, recognisable narrative.
Different sports. Different audiences. One shared story. BKT's sponsorship ecosystem spans football, rugby, basketball, cricket, motorsport and beyond.
The challenge was to create an institutional video with a visual language capable of connecting every property through a single, recognisable narrative.
Client agency
BKT TYRES HAVAS PLAY
Year
2025
Category
ART DIRECTION
CREATING CONNECTIONS
CREATING CONNECTIONS
The project was built around one simple idea: connections.
Athletes, fans, competitions and communities become part of the same visual journey. Instead of presenting sponsorships as isolated assets, the film transforms them into a connected ecosystem driven by passion, movement and shared experiences.
The project was built around one simple idea: connections.
Athletes, fans, competitions and communities become part of the same visual journey. Instead of presenting sponsorships as isolated assets, the film transforms them into a connected ecosystem driven by passion, movement and shared experiences.
CREATING CONNECTIONS
The project was built around one simple idea: connections.
Athletes, fans, competitions and communities become part of the same visual journey. Instead of presenting sponsorships as isolated assets, the film transforms them into a connected ecosystem driven by passion, movement and shared experiences.
A VISUAL LANGUAGE IN MOTION
A VISUAL LANGUAGE IN MOTION
A handcrafted cut-and-paste aesthetic was developed to give the film a distinctive visual identity. Torn paper, masking tape, halftone textures, graphic patterns and layered photography create a dynamic system that blends editorial culture, fan energy and motion design into a single visual language.
A handcrafted cut-and-paste aesthetic was developed to give the film a distinctive visual identity. Torn paper, masking tape, halftone textures, graphic patterns and layered photography create a dynamic system that blends editorial culture, fan energy and motion design into a single visual language.
A VISUAL LANGUAGE IN MOTION
A handcrafted cut-and-paste aesthetic was developed to give the film a distinctive visual identity. Torn paper, masking tape, halftone textures, graphic patterns and layered photography create a dynamic system that blends editorial culture, fan energy and motion design into a single visual language.
TYPOGRAPHY AS A VOICE
TYPOGRAPHY AS A VOICE
Custom lettering and messaging were designed as active storytelling elements. Rather than acting as captions, the words become part of the action, appearing, colliding and evolving alongside athletes and fans throughout the film.
Custom lettering and messaging were designed as active storytelling elements. Rather than acting as captions, the words become part of the action, appearing, colliding and evolving alongside athletes and fans throughout the film.
TYPOGRAPHY AS A VOICE
Custom lettering and messaging were designed as active storytelling elements. Rather than acting as captions, the words become part of the action, appearing, colliding and evolving alongside athletes and fans throughout the film.
EVERY TRANSITION TELLS THE STORY
EVERY TRANSITION TELLS THE STORY
Motion wasn't used simply to connect scenes. It became the narrative device itself.
Motion wasn't used simply to connect scenes. It became the narrative device itself.
EVERY TRANSITION TELLS THE STORY
Motion wasn't used simply to connect scenes. It became the narrative device itself.
MULTIPLE PROPERTIES
MULTIPLE PROPERTIES
MULTIPLE PROPERTIES
The visual framework was designed to scale across multiple international sponsorship properties while maintaining consistency, flexibility and brand recognition.
From football to rugby, basketball to cricket, every discipline follows the same visual grammar while preserving its own identity and energy
The visual framework was designed to scale across multiple international sponsorship properties while maintaining consistency, flexibility and brand recognition.
From football to rugby, basketball to cricket, every discipline follows the same visual grammar while preserving its own identity and energy
Thanks to Havas Play for the collaboration, the shared ideas, and the many conversations along the way. Projects come and go, but working with talented people who make the process enjoyable is what really stays with you.
Thanks to Havas Play for the collaboration, the shared ideas, and the many conversations along the way. Projects come and go, but working with talented people who make the process enjoyable is what really stays with you.
More Works More Works
More Works More Works
©2026 NACHO VALENTINI DESIGN
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©2026 NACHO VALENTINI DESIGN
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©2026 NACHO VALENTINI DESIGN
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