PIBE DE BARR10 / LIONEL MESSI SS2015

PIBE DE BARR10 / LIONEL MESSI SS2015

A Collection which merges the originality of Lio's style with the authenticity of the place where he grew up.

A Collection which merges the originality of Lio's style with the authenticity of the place where he grew up.

A Collection which merges the originality of Lio's style with the authenticity of the place where he grew up.

A Collection which merges the originality of Lio's style with the authenticity of the place where he grew up.

Client

Adidas

Year

2015

Category

Graphic Design / Illustration

Graphic Design / Illustration

Live Project

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BRIEF

BRIEF

The collection was centered around capturing the essence of Messi's early football career, focusing on his neighborhood, the streets of Rosario, the square where he played, his school. Once I've identified the graphic style for each scenario to be depicted visually, I began the creative process.

The collection was centered around capturing the essence of Messi's early football career, focusing on his neighborhood, the streets of Rosario, the square where he played, his school. Once I've identified the graphic style for each scenario to be depicted visually, I began the creative process.

The collection was centered around capturing the essence of Messi's early football career, focusing on his neighborhood, the streets of Rosario, the square where he played, his school. Once I've identified the graphic style for each scenario to be depicted visually, I began the creative process.

BRIEF

The collection was centered around capturing the essence of Messi's early football career, focusing on his neighborhood, the streets of Rosario, the square where he played, his school. Once I've identified the graphic style for each scenario to be depicted visually, I began the creative process.

CONCEPT

CONCEPT

The concept aimed to create a design that blended the originality of Messi's playing style with the authenticity of his roots. His unique playing style was expressed through swift, instinctive, and unpredictable brushstrokes, mirroring his signature moves—sudden changes of direction, explosive acceleration, or a brilliant touch to pass another player.

The concept aimed to create a design that blended the originality of Messi's playing style with the authenticity of his roots. His unique playing style was expressed through swift, instinctive, and unpredictable brushstrokes, mirroring his signature moves—sudden changes of direction, explosive acceleration, or a brilliant touch to pass another player.

The concept aimed to create a design that blended the originality of Messi's playing style with the authenticity of his roots. His unique playing style was expressed through swift, instinctive, and unpredictable brushstrokes, mirroring his signature moves—sudden changes of direction, explosive acceleration, or a brilliant touch to pass another player.

CONCEPT

The concept aimed to create a design that blended the originality of Messi's playing style with the authenticity of his roots. His unique playing style was expressed through swift, instinctive, and unpredictable brushstrokes, mirroring his signature moves—sudden changes of direction, explosive acceleration, or a brilliant touch to pass another player.

FINAL ARTWORK

FINAL ARTWORK

MAIN PRESS RELEASE

SOCCERBIBLE

Messi Pibe de Barr10 | Design Q&A

Ignacio Valentini is the man responsible for Leo Messi's latest signature F50 adizero.

DESIGNBOOM

Adidas pibe de barr10 football boots reflect messi's rosario heritage

The collection embodies leo messi’s footballing style; beautiful, yet dangerous.

SPORT 360

Ignacio Valentini explains inspiration for design behind Messi’s new adidas boots

The idea was to create a design which could merge the originality of Leo’s style with the authenticity of the place where he grew up.

CLARIN

Messi's "shoemaker", with Rosario style

The story of how he came to design the boots for the Messi is very particular.
He was inspired by street football and named his work "Pibe de Barr10".

VIDEO

©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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