Greentech Laser manufacturing

For Greentech Laser Manufacturing, I managed the entire brand development process, from logo design to video production (including storyboard, 3D animation and editing), as well as stand design and merchandising, ensuring a cohesive and impactful brand presence across all touchpoints.


Client

GLM SpA

Year

2022

Category

Art Direction

Live Project

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REBRANDING PROCESS

The rebranding process for Greentech Laser Manufacturing starts with a vital creative phase, where we thoroughly explore the current brand identity, target audience, and market trends. This understanding allows us to develop a cohesive and distinctive new vision. By collaborating closely with the GLM team, we create elements that resonate with their values and effectively communicate their mission across all platforms.

CREATIVE PROCESS

In my creative process for rebranding, I utilize stylescapes, a tool that expresses and guides visual language. Together with the client, we share every step, actively involving them in their image transformation. This collaborative approach ensures that the new identity reflects their vision and resonates with their audience, creating a cohesive and engaging brand experience throughout the entire redesign process.

CORPORATE VIDEO

APPLICATIONS

STYLESCAPES

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