Turtle tech

Turtle tech

Turtletech needed a brand identity as innovative as their hi-tech helmet holder. I led the art direction, graphic design, and motion graphics to deliver a sleek, future-forward visual system that matched the product’s cutting-edge functionality.

Turtletech needed a brand identity as innovative as their hi-tech helmet holder. I led the art direction, graphic design, and motion graphics to deliver a sleek, future-forward visual system that matched the product’s cutting-edge functionality.

Turtletech needed a brand identity as innovative as their hi-tech helmet holder. I led the art direction, graphic design, and motion graphics to deliver a sleek, future-forward visual system that matched the product’s cutting-edge functionality.

Turtletech needed a brand identity as innovative as their hi-tech helmet holder. I led the art direction, graphic design, and motion graphics to deliver a sleek, future-forward visual system that matched the product’s cutting-edge functionality.

Client

Turtle Tech

Year

2024

Category

Art Direction

Live Project

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NAMING

NAMING

The name "Turtletech" derives from the turtle's shell, symbolizing robust protection. Just as a turtle relies on its shell for security, the Turtletech device offers advanced, reliable safety for helmets, embodying the essence of strength and durability in its design.

The name "Turtletech" derives from the turtle's shell, symbolizing robust protection. Just as a turtle relies on its shell for security, the Turtletech device offers advanced, reliable safety for helmets, embodying the essence of strength and durability in its design.

The name "Turtletech" derives from the turtle's shell, symbolizing robust protection. Just as a turtle relies on its shell for security, the Turtletech device offers advanced, reliable safety for helmets, embodying the essence of strength and durability in its design.

NAMING

The name "Turtletech" derives from the turtle's shell, symbolizing robust protection. Just as a turtle relies on its shell for security, the Turtletech device offers advanced, reliable safety for helmets, embodying the essence of strength and durability in its design.

THE CHALLENGE

THE CHALLENGE

The challenge in creating TurtleTech's visual identity was to convey both the product's innovation and its premium positioning. As a hi-tech helmet holder for motorcyclists, it needed to reflect exclusivity and practicality, appealing to medium-to-high-end buyers in the motorcycle industry.

The challenge in creating TurtleTech's visual identity was to convey both the product's innovation and its premium positioning. As a hi-tech helmet holder for motorcyclists, it needed to reflect exclusivity and practicality, appealing to medium-to-high-end buyers in the motorcycle industry.

The challenge in creating TurtleTech's visual identity was to convey both the product's innovation and its premium positioning. As a hi-tech helmet holder for motorcyclists, it needed to reflect exclusivity and practicality, appealing to medium-to-high-end buyers in the motorcycle industry.

THE CHALLENGE

The challenge in creating TurtleTech's visual identity was to convey both the product's innovation and its premium positioning. As a hi-tech helmet holder for motorcyclists, it needed to reflect exclusivity and practicality, appealing to medium-to-high-end buyers in the motorcycle industry.

COLOR PALETTE

FINAL ARTWORK

APPLICATIONS

©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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©2024 NACHO VALENTINI DESIGN

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