PIBE DE BARR10 / LIONEL MESSI SS2015
PIBE DE BARR10 / LIONEL MESSI SS2015
This collection seamlessly fuses Lio’s distinctive style with the genuine spirit of his hometown, turning personal heritage into a powerful design narrative
This collection seamlessly fuses Lio’s distinctive style with the genuine spirit of his hometown, turning personal heritage into a powerful design narrative
Client
Adidas
Year
2015
Category
Graphic Design / Illustration
Graphic Design / Illustration
BRIEF
BRIEF
The collection was centered around capturing the essence of Messi's early football career, focusing on his neighborhood, the streets of Rosario, the square where he played, his school. Once I've identified the graphic style for each scenario to be depicted visually, I began the creative process.
The collection was centered around capturing the essence of Messi's early football career, focusing on his neighborhood, the streets of Rosario, the square where he played, his school. Once I've identified the graphic style for each scenario to be depicted visually, I began the creative process.
BRIEF
The collection was centered around capturing the essence of Messi's early football career, focusing on his neighborhood, the streets of Rosario, the square where he played, his school. Once I've identified the graphic style for each scenario to be depicted visually, I began the creative process.
CONCEPT
CONCEPT
The concept aimed to create a design that blended the originality of Messi's playing style with the authenticity of his roots. His unique playing style was expressed through swift, instinctive, and unpredictable brushstrokes, mirroring his signature moves, sudden changes of direction, explosive acceleration or a brilliant touch to pass another player.
The concept aimed to create a design that blended the originality of Messi's playing style with the authenticity of his roots. His unique playing style was expressed through swift, instinctive, and unpredictable brushstrokes, mirroring his signature moves, sudden changes of direction, explosive acceleration or a brilliant touch to pass another player.
CONCEPT
The concept aimed to create a design that blended the originality of Messi's playing style with the authenticity of his roots. His unique playing style was expressed through swift, instinctive, and unpredictable brushstrokes, mirroring his signature moves, sudden changes of direction, explosive acceleration or a brilliant touch to pass another player.
FINAL ARTWORK
FINAL ARTWORK
MAIN PRESS RELEASE
SOCCERBIBLE
Messi Pibe de Barr10 | Design Q&A
Ignacio Valentini is the man responsible for Leo Messi's latest signature F50 adizero.
Ignacio Valentini is the man responsible for Leo Messi's latest signature F50 adizero.
DESIGNBOOM
Adidas pibe de barr10 football boots reflect messi's rosario heritage
The collection embodies leo messi’s footballing style; beautiful, yet dangerous.
The collection embodies leo messi’s footballing style; beautiful, yet dangerous.
SPORT 360
Ignacio Valentini explains inspiration for design behind Messi’s new adidas boots
The idea was to create a design which could merge the originality of Leo’s style with the authenticity of the place where he grew up.
The idea was to create a design which could merge the originality of Leo’s style with the authenticity of the place where he grew up.
CLARIN
Messi's "shoemaker", with Rosario style
The story of how he came to design the boots for the Messi is very particular.
He was inspired by street football and named his work "Pibe de Barr10".
The story of how he came to design the boots for the Messi is very particular.
He was inspired by street football and named his work "Pibe de Barr10".
VIDEO
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©2026 NACHO VALENTINI DESIGN
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